Why science is team Hyaluronic Acid!
Hyaluronic acid (HA), another buzz word and one of the main powerhouse ingredients in our Jelly Masks. What is it? What does it bring to the table? We're here to go over the what, where, when, why and how of adding HA to your skin care regime today.
Hyaluronic acid, also known as hyaluronan, is a glycosaminoglycan naturally found throughout the body in connective, epithelial and neural tissues. Of course, the lengthy naming terminology isn’t really what interests us, but what does, is the chemical composition of HA and what that means for our skin.
You see HA is a humectant, otherwise known as a substance that retains moisture. What makes it so special in particular, is that it is actually capable of binding to over one thousand times its weight in water. Pretty impressive when we’re talking hydration, huh?
Considering roughly half the hyaluronic acid in your body is present in your skin, where it binds to water to help retain moisture, it makes sense that we would want to ensure we upkeep these levels to preserve our skin’s natural plumpness and hydration levels.
Naturally, as we age, the production of some of these key substances, such as hyaluronic acid (unfortunately, collagen and elastin too) decreases. As a result, over time, our skin dehydrates, loses volume and becomes more dull. Other factors such as exposure to ultraviolet radiation from the sun, smoking, drinking alcohol and pollution can also speed up this process so it’s best to avoid these where possible and always remember to slip, slop slap!
Overall, we can’t entirely halt the ageing process (although we will most certainly try our best!), the general wear and tear of life takes its toll so to counteract this natural decline we can start adding HA to our daily routine. Its amazing hydrating properties means it’s great for anti-aging, reducing the appearance of fine lines and wrinkles and making skin appear smoother and plumper overall. Users frequently report an increase in skin suppleness as HA helps increase skin elasticity and flexibility, resulting in skin that looks and feels younger!
Another advantage of Hyaluronic acid is that as it is natural substance in our skin, it’s generally safe for all skin types and doesn't typically lead to any adverse reactions, making it perfect for everyday use.
In fact, for those of us with sensitive skin concerns, HA has been used to treat conditions such as redness, dermatitis and even eczema but it doesn’t stop there. HA has been proven to regulate inflammation, reduce scarring and help wounds heal faster. It has even been shown to be antibacterial. Talk about a powerhouse ingredient!
HA concentrations actually increase when your skin has been damaged, boosting repair and hydration in the area. So it makes sense that we would give our skin a booster by using products that contain HA when looking at emulating the same benefits.
To get the most benefits from hyaluronic acid products, such as our range of Jelly Masks, you’ll ideally want to apply them to washed, clean skin. In the case of our jelly masks, you can opt to apply them as they are or you can double down and apply a serum, moisturiser or face oil underneath the mask - using its unique application process to encourage your skin to draw in the nutrients. Alternatively, if you prefer, you can apply any of the above following your treatment to lock in your post mask glow!